Heat oven to 350 degrees (F). Grease bottom only of a 9 x 5-inch loaf pan.
Combine flour, cocoa, baking powder, baking soda, and salt in a small bowl. Mix together.
In a large bowl, beat together sugar and butter. Add eggs; blend well. Stir in cream.
Add the dry ingredients and stir until the batter comes together. Do not overmix.
Fold in chocolate chips.
Pour into the greased loaf pan.
Bake at 350 degrees (F) for 50 minutes or until a toothpick inserted in center comes out clean. Cool 15 minutes then remove from the pan to cool completely.
After the loaf has cooled, wrap tightly and store in refrigerator. this will cut in half-inch slices much better if it is refrigerated. Cut with a serrated knife and fill with Cherry Marscapone Filling.
Beat mascarpone with hand mixer to loosen it up. Add cherry preserves and combine well. This spreads best if it is whipped up right away before it's needed and used immediately.
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